How to Use Social Media in Your Car Buying Process
Do you remember the good old days of browsing through the classifieds to look for a car to buy? Shopping for a used car has become a lot easier in this day and age. Just type “Used Car Dealership in Miami” into your search engine and you will have a ton of options to look through. The internet brought a lot of changes to the way we do things. And social media is starting to make an impact on how we do a lot things as well. It has brought us a whole new way to shop for a used car. Can you imagine finding the next car you purchase on Instagram? It may not be what we are used to when it comes to the car buying process. But, social media is proving to be a useful car buying tool. Below is a list on how social media can help in the car buying process.
See the Newest Dealership Inventory
Most dealerships are posting their inventory on social media as it comes in. So, when you follow a local used car dealership, you will get a first look at their new inventory. Have you ever found out a car you were interested in was already sold? By following dealerships you will be in a good position to pounce on a car you see and like. It is a great way to be proactive in the car buying process.
Know About a Dealership’s Sales and Specials
Following dealerships on social media is the best way to stay in the loop on their latest sales and specials. They may have just reduced the price on a car you have been eyeing and created a post with the hot new price. A dealership could be offering a tax refund car deal which is perfect timing for when you are in the market for a new car. Or, there could be an enticing offer like a three day vacation with every purchase, like we have at Prado Auto Sales from time to time. Social media is a great way to know about the best used car deals and the perks that can come with car buying.
Communicate with a Dealership Easily
Through social media such as Instagram, Facebook, and Twitter it is easy to communicate with a car dealership. If you see a post about a car you are interested in you can easily leave a comment with a question or send a message. Plus, you can even reach out to set up a test drive. Social media makes the first steps of car buying easier.
Get the Opinion of Friends and Family
Buying a car is a big decision and it can sometimes be a hard one. Having the input of friends (and maybe even some strangers) can be helpful. You can easily ask for advice on a certain car or even what car to buy.
For all of these reasons social media is making a difference in the car buying process and it is a good one. In a recent survey, 87% of people said they research cars on social media before making a decision. And, two out of three surveyed said they had purchased a car found on social media. So, as you can see using social media in the car buying process is something that is worth trying. Please make sure you follow Prado Auto Sales on social media. To follow us on Facebook clickHERE. Follow us on Instagram HERE. And check out our latest You Tube videos HERE.
Prado Auto Sales is dedicated to customer satisfaction in hopes that you always remain a part of the Prado Family. We have provided you with a Google map, address and phone number to help you find us easily.